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Pete Bertenshaw
Business Advisor Pete Bertenshaw is a visionary technology leader with decades of experience transforming industries through innovation. As the co-founder of Alliance Reservations Network alongside Peter Strack, Pete had the foresight to develop advanced travel booking systems before many of today’s industry giants were established.
Known for his exceptional intelligence, pragmatism, and unique ability to see opportunities where others cannot, Pete has built a career on creating practical, cutting-edge solutions that drive success. His deep understanding of technology and business dynamics makes him an invaluable member of The Strack Group, where he continues to leverage his expertise to shape innovation and inspire growth.
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